Yup, those of you who do not live in the Great White North may not know, but we do indeed have our own fashion week. A New Brunswick Design House was featured this year, CBrido Collection, which will no doubt be a great boost to the young woman who is slowly working her way up the ladder in the fashion industry:
For me the highlight was the Joe Fresh show, which I watched online with interest and you can too, here.
I like Joe Fresh and there were a lot of nice pieces in the show and it more that stands up when compared with similar companies like J Crew:
It certainly reflected a very Canadian sensibility towards winter and I loved how the makeup was done to make the models look like their skinny little noses were cold!
As with all things trendy, I now take a wee dram as opposed to a full cup, but I might purchase one or two of these pieces to add to wardrobe in the fall if they show up at the local store here.
Here in Canada there has been a lot of debate about Joe Fresh - where the clothing is made, the price point, quality, etc.
However, I for one am going to defend it - I don't buy a lot of Joe Fresh things, but the few items I do have are carefully chosen and stand up in the wash, etc. I actually have a Joe Fresh cashmere sweater that I love and which has not pilled whatsoever. Go figure.
Of course I am not defending exploitive manufacturing and hope that the horrible fire may in fact have pushed companies like Joe Fresh or J Crew to re-double their efforts around quality control.
There has always been a place for retailers like Forever 21 and Joe Fresh within the industry and if it allows those with less money to participate in the fashion world in which we are all so saturated, far be it from me to critique them.
The throwaway nature of fashion (or retail in general) today can only be fixed by a public determined to purchase less - I am doing my part on that - but is part of a larger global trend of stuff, stuff, stuff, Marx' opiate of the masses (can you tell I am a sociologist?) which is very hard to withstand.
However, the only way that will happen is if people purchase things thoughtfully and only purchase what they really LOVE because I believe (without proof mind you) that when you love what you have you are less likely to skip immediately to the next thing. And love can occur at any price point and bought from any company and can even be found at a good garage sale!
I have $20 tshirts I have loved more than $500 blazers. And let's face it - most people cannot afford a $500 blazer. They're just trying to feed their families.
Not that Joe Mimran needs me to defend him - he's doing fine, thank you very much!
Congrats Joe on a wonderful collection. However, I am NOT going to say I can't wait to wear it!
Nope - I am waiting, nay jonesing, for spring and summer here!
Happy Saturday all and stay safe out there!